This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies.
You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value.
And that means you must show how SEO is a strategic initiative for any business – and deserves a seat at the table.
Here are steps you can take to help leadership understand why they can’t ignore SEO and why they should get excited about it.
1. Define SEO
Depending on what type of company you’re dealing with, you may have to start with the very basics.
That means explaining what SEO actually does and how it can support basic marketing objectives.
An explanation can be something as simple as:
What SEO is: SEO improves a website so that it performs better in the search engine results.
The goal of SEO: The goal of SEO is ultimately to make more revenue for the company by the website’s and business’s ability to convert leads coming from the search results.
2. Explain SEO’s worth
With basic concepts out of the way, you can delve deeper into why a business cannot ignore search engines as a marketing channel.